Hi, my name is Fizzah


Summary

  • Graduated with MBA in Marketing in 2015 from IOBM and AAS in Web publishing in 2023 from HCC
  • Experience with leading and planning major 360-degree marketing campaigns
  • Excellent at adapting quickly and independently and on a team
  • Proficient with Adobe Photoshop, Illustrator, XD, Premier, Procreate, In-design
  • Proficient with HTML, CSS, Bootstrap, Javascript, Wordpress, Joomla, PHP
  • Proficient with MS Office Suite including Word, Excel, and PowerPoint
  • Three years of experience leading teams of designers and copywriters
  • Excellent at presentations, communication, writing and public speaking Pro
  • Experience managing agencies for execution of marketing campaigns

Here's what I love

My skills


My Web skills

  • HTML
  • CSS
  • Javascript
  • PHP
  • Bootstrap
  • Dreamweaver
  • CMS - Wordpress & Joomla

Design skills

  • Photoshop
  • Illustrator
  • Premier Pro
  • XD
  • Animate
  • Procreate

Other skills

  • Microsoft Powerpoint
  • Microsoft Excel
  • Microsoft Word
  • Presentation & communication
  • Marketing strategy
  • Deck & report building
  • KPI reporting


My work experience


Marketing Associate – Lead on AC & heat, Retail stores, Face to face sales and Homepage
  • Planning and executing seasonal campaigns and measuring performance against goals
  • Managing different Marketing tactics like Homepage promos, email, bill inserts, direct mail, social media marketing, search and display, landing pages, radio, SEO and OOH
  • Project managing various campaigns and outlining scope of work and strategy
  • Kicking off creative projects and setting timeline / scope expectations with stakeholders
  • Routing approvals and coordinating alignment of strategy across the board
  • Working with vendors / agencies for production of Marketing collateral
  • Leading brainstorms to conceptualize new ideas and products
  • Tracking performance metrics for all campaigns managed and presenting results to stakeholders
  • Key achievement 1 – Successful execution of 360-degree AC & heat Mass marketing campaign, May 2020 – September 2020. Traffic up by 261% YOY, online leads up by 29% YOY, calls up by 29% YOY and conversions up by 7% YOY. This was accomplished in 2020 which was a very challenging year.
  • Key achievement 2 – Successfully testing and optimizing zip code field on reliant.com homepage in Oct 2020. Engagement up 31%, product chart views up 13% and CVR up 0.7% (193 more sales). This resulted in a total business value of $35k in one month.
  • Key achievement 3 – Successful execution of 360-degree Summer sweepstakes campaign, 2018. 58,842 sign ups and campaign duration June - Aug

Junior Brand Manager - Cadbury, Tang, Trident, Eclairs
  • Executing key marketing activities through various agencies and vendors (TV, Radio, Outdoor, BTL, Print, Digital)
  • Advertising and Communication budgeting and reconciling (Yearly and monthly)
  • Payment processing – Managing invoices, P.Os and support documents through SAP – Managed about 200 P.O.s / invoices weekly
  • Maintaining weekly stock reports, monitoring changes and reporting it to the CS&L manager
  • In-house creative responsibilities – designing and manipulating marketing artwork and brainstorming ideas for campaigns
  • Nielsen Retail audit analysis through Nielsen software and Excel monthly
  • Sales / Distribution reporting and analysis through SAP and Excel weekly
  • Lead on Digital strategy for Chocolates. Key platforms involved Facebook, Instagram, Snapchat, Youtube (FB URL – www.facebook.com/cadburypakistan/)
  • Project based responsibilities (Shortlisting, recruiting and managing Brand ambassadors, launching New Products in Pakistan, managing launch events)
  • Key achievement: Successful launch of Trident in the Pakistan market. Managed launch events, launch campaign and recruitment of brand ambassadors

Visual Merchandizer
  • Handling in-store merchandizing and marketing
  • Monthly VM (trade marketing) report preparation and order placement
  • Attendance of International training sessions and conferences
  • Bi-weekly store visits which involved supervision of store staff
  • Lead on quarterly staff training for visual merchandizing
Brand Coordinator
  • Planning and execution of marketing activities
  • External / internal coordination of brands marketing activities including management of official digital activities
  • Execution of all marketing activities including the End of Season Sale
  • Payment processing for footwear brands, Nike, Charles and Keith and Pedro

My Education


Associates in Web Publishing

Houston community College

Graduation year: 2023

CGPA: TBD

Master of Business Administration

Institute of Business Administration

Graduation year: 2015

CGPA: 3.77

Bachelor of Business Administration

Institute of Business Administration

Graduation year: 2013

CGPA: 3.47

Thank you for sticking around